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The company
behind MyShield
& the MSLD Token

MyShield is an innovative Anti-Scam Platform. MyShield was created based on the technology, knowledge and experience of BrandShield.

BrandShield was established in 2013 and developed a robust and innovative AI powered cyber intelligence system for online brand protection, anti-counterfeiting and anti-fraud.

The company's system monitors the Internet to find scams of different types including fraud, counterfeits, trademark infringements and other malicious activities. on websites, eCommerce marketplaces (e.g. Amazon, eBay), social media platforms, mobile apps and PPC ads.

Read more about Brandshield @ www.BrandShield.com

Brandshield’s existing clients: 
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Meet Our Team

Management Team

Yoav Keren
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Yoav has 21 years of experience in financial management, marketing and business development. Was a Council Member at ICANN. IS a member of the anti-counterfeiting committee at INTA. Was Senior Advisor to a minister in the Israeli government. Was the head of the Technology branch of the Israeli military's Information Security Department.

Holds an MBA from the Kellogg & Recanati business schools (Northwestern University & Tel-Aviv University), and a B.A. in Economics and Physics from the Tel-Aviv University.

Yoav Keren
CEO
Yuval Zantkeren
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Yuval is an Internet Information Systems Expert. Has 19 years of experience in managing software development & web development. Specializes in Domain Name systems and IDN systems.

Yuval Was a member of the Government Advisory Committee at ICANN for Israel. Holds an L.L.B (qualified lawyer) and Business Administration Cum Laude degree specializing in IT, and a bachelor’s degree in Computer Science from the Herzliya Inter-disciplinary Center.

Yuval Zantkeren
Co-CEO and CTO
Itai Galmor
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Itai brings over 15 years of experience in managing marketing departments in technology-driven organizations. Prior to joining BrandShield®, Itai served as a VP Global Marketing and Business Development in Magic (NASDAQ: MGIC) and in various global hi-tech organizations.

Itai holds an MBA in Business Administration with a specialization in Marketing and a B.A. in Business Administration.

Itai Galmor
VP
David Fridman
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David is an Internet Marketing and New-Media Expert. Has 27 years of marketing management experience.

Was Marketing Manager at Bezeq-International. Is a lecturer on Internet Marketing Methods in several universities. Holds an M.Sc. in Management & Behavioral Sciences from the Technion Institute, and a B.A. in Social Sciences from Haifa University.

David Fridman
Chief Strategy Officer

Board of advisors

Nimrod Lehavi
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Nimrod is a hacker, maker, bookworm, geek and serial entrepreneur.

With over two decades of experience in Israel's start-up sector, Nimrod is well respected for leading large-scale software projects that catalyze profound change.

Nimrod is a Board Member of the Israeli Bitcoin Association, and holds a BA in computer Science from IDC Herzliya, Israel.

Nimrod Lehavi
Simplex
Prof. S. Subbiah
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An investor, entrepreneur and scholar.

The Founder, Director & Chairman, of i-DNS.net. Former consulting associate professor at the department of applied physics in Stanford University and a former associate professor at the National University of Singapore

Prof. Subbiah
i-DNS.net
Shalom Lahavi
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Shalom is a board member, chairman and advisory board member in several leading Israeli startups. He acts as a senior consultant for strategy and organizational transformation. Shalom was a SVP and member of Amdocs management, and served in several positions at Amdocs including president of the delivery group, head of operations, head of Amdocs global development centers, and CEO of Amdocs Israel.

He graduated the Harvard Business School Advanced Management Program in 2010.

Shalom Passy
Afterdox